(A one-time licensee change is allowed for all pay-per-item purchases.)
The subscription comes with a single-user license (single seat), i.e. no change of licensee is allowed for all stock content downloaded through subscription.
All purchases come with a single-seat license that authorizes one user to license and use the content.
On the Purchase history tab, find the product that you want to download the license for and click on the license.
Before you download the license, click “Change”.
On the page that will open, you can change the licensee name. You can change the licensee name only once.