Our Royalty-Free Licensing Agreement – Help

We strive to create a fair & safe platform for both our artists and our buyers. Hence we want to provide a royalty-free licensing agreement that is simple and transparent, so you can use your purchased Elements with a peace of mind.

What does Royalty-Free mean?

Royalty-Free

Royalty-Free Licenses are very convenient for video creators like yourself.

You are able to use our royalty-free stock content:

with no additional licensing fees required,

in unlimited projects forever,

across all media worldwide, and

safe for commercial use
subject to the 4 basic ideas below.

To enjoy all these benefits, your end product has to adhere to a few restrictions. Here we attempt to distill the agreement down to a few basic ideas.

4 Basic Ideas

All of the following rules apply to all our Elements, regardless of whether you are paying for them or you are downloading them for free.

Basic Idea #1

There are 3 main rules of using our royalty-free Elements:

You may not use the Elements as a logo, trademark or service mark.

You may not use the Elements in any pornographic, illegal purposes or controversial ways.

You may not resell or redistribute the Elements.

Basic Idea #2

What does “reselling or redistributing” mean? Here are a few examples.

You may not use our Elements in screensavers, templates, standalone backgrounds, stock elements, ringtones, etc.

For Photo, Vector and GIF, the physical reproduction limitation is 1,000 units.

You may not sell or give away our Elements on, for example, your YouTube channel, your website, P2P file sharing services, etc.

For Photo, Vector and GIF, copies of merchandise for sale are not allowed.

If you wish to use the content in products such as templates, electronic greeting cards, screensavers, wallpapers, or any other electronic or printed matter, you have to obtain a prior written consent of MotionElements and/or make payment of additional License Fees.

Basic Idea #3

If an Element features a model, and you are using the Element

in a manner that suggests the model personally uses or endorses the product or service, or
with a subject that would be unflattering, embarrassing or controversial to a reasonable person,

you have to indicate each such use with a statement that indicates that the person is a model and that the Element is being used for illustrative purposes only.

Basic Idea #4

You cannot falsely represent or imply that you are the original creator of your end work if a substantial part of its artistic components is from the Element.

Similarly for stock music, you cannot use the Elements to create derivative work and pass it off as your own, unless the Element is labelled with “Available For Musical Works”.

Other Ideas

You will notice that some of our Elements are labelled with an “Editorial Use Only” label or a “P.R.O.” label. These Elements do also follow the basic Royalty-Free licensing, only that there are certain additional restrictions or fees to their usage. For more information on these, you can read up on them at the following articles:

So what can I use the Elements for?

As long as you steer clear of the above examples, you should be fine.

Here are some examples of what you can create with Royalty-Free Elements:

Project Type		Examples
	Advertisements	You want to create an advertisement to show your company as a global company and will like to include videos of skylines around the world.
	Websites & Blogs	You want to use a video as a slick background and has duly altered the original video by dropping its frame rate and adding your website’s logo as a watermark.
	Events	You want to create an event video. You bought a template to put in videos and photos captured during your event, and customized the template with your event’s name.
	Software, Apps & Games	You created a battle game and needed a piece of music for whenever the enemy appears to fight, so you bought a piece of epic music to use.
	TV and Films	You have a scene that implies your character has worked through the night, so you bought a timelapse footage of night to day.
	YouTube	You are creating an edutainment video for your YouTube channel to talk about how blood flows in our body and you bought an animation of red blood cells flowing in blood vessels.